Making the switch from everyday cotton blend socks to Norsewear Merino is a game changer. The odour blocking moisture wicking power of Merino wool delivers drier, fresher, more comfortable feet all day long. You won’t need to wash them as often, but they do get even softer with wear. Sure, they are more expensive than your usual imported cheapy three pack but because they are Norsewear they last and last, so you’ll end up buying fewer socks.